Working inside a fast-moving NYC brokerage exposed me to the entire lifecycle of an apartment: marketing, lead generation, qualification, showings, applications, leases, payments and ownership communication.
Instead of treating each bottleneck as somebody else’s problem, I started redesigning processes and building tools around them.
That led me from campaigns and listing strategy into CRM product development, leasing automation, agent workflows, reporting, vendor coordination and marketing technology.
Good marketing creates demand.
Good systems capture it.
My Economics background shaped how I look at incentives, systems and tradeoffs. I’m comfortable translating between marketing teams, brokers, agents, developers, ownership, vendors and technology.