The operating gap
Leads, property data, qualification, communication and lease tasks lived across disconnected tools.
The lead wasn’t the problem. The handoff was.
A shared structure for the work
Designed, directed and shipped an internal operating layer with role-based workflows, Gmail integration, audit logging and lead intelligence.
Maya Chen
maya.chen@example.test · (212) 555-0147
40× monthly rent annual income standard · 80× for guarantors. Project framework only—not universal rental advice.
Designed for the real workflow
A product and operations initiative built around the complete brokerage funnel—from inquiry through leasing. The work was shaped around the people who use it, the information they need, and the decisions they make next.
What changed
Created a more coherent operating model and a shared source of context for marketing and leasing teams.
The interface is only one layer.
The strongest systems connect the customer experience, the team’s operating reality and the business objective. Designing any one of those in isolation leaves value on the table.
Product capabilities verified against the working source. Interface records are fictional.