CRM & Lead Workflows
Custom Sovereign CRM, qualification automation, lead routing concepts, Gmail integration and follow-up infrastructure.
CRMAutomation
CURATED PORTFOLIO · MARKETING MANAGER
Built for high-volume
NYC real estate.
A selection of work across marketing, leasing, CRM and brokerage operations most relevant to a growing full-service real estate platform.Launch Presentation ModeWHERE MY EXPERIENCE CONNECTS
One role. Multiple parts of the operating funnel.
Select a capability to trace it through the work.Email Marketing
HTML property campaigns, brokerage communications, responsive design and CTA strategy.
Email MarketingDigital Marketing
New Development / Ownership Marketing
Property positioning, owner-facing reporting, launch strategy and listing optimization.
New DevelopmentAnalytics
Agent Enablement
Tour scheduling, standardized workflows, listing tools and property data.
Agent EnablementOperations
Listing Advertising
StreetEasy, Apartments.com, RentHop, College Pads, CoStar and LoopNet lifecycle work.
Listing AdvertisingDigital Marketing
Digital Marketing
Website strategy, SEO coordination, listing copy, email and digital campaign execution.
Digital MarketingSEO
Marketing Operations
Vendor coordination, production systems, standardization, automation and quality control.
OperationsVendor Management
Leasing Operations
Qualification through scheduling, application, lease creation, execution and payment planning.
LeasingAutomation
WHAT I’D BRING TO THE NEXT PLATFORM
My strongest work happens where these four overlap.
Campaign Execution
Brand, property, email, digital and listing marketing.
Marketing Infrastructure
Templates, systems, standards and scalable workflows.
Leasing Intelligence
Understanding what happens after a marketing lead enters the funnel.
Technology
The ability to identify where software and automation can improve the brokerage experience.